Jim Beloff is the author of "The Ukulele- A Visual History," and author, compiler and/or publisher of twelve songbooks for the uke. He has also recorded two CDs of original songs performed on the ukulele ("Jim's Dog Has Fleas" and "For the Love of Uke") and produced "Legends of Ukulele," a CD compilation for Rhino Records.

In 1999, Jim introduced a new, colorful and low-cost ukulele called the FLUKE that has won admirers all over the world. In November, 1999 he premiered his "Uke Can't Be Serious" concerto for ukulele and symphony orchestra, commissioned and performed with the Wallingford (Connecticut) Symphony. Jim's company, Flea Market Music, is dedicated to the ukulele and the belief that "Uke Can Change the World."